Olympus Offers "Proof" Photo Contest
I like Olympus cameras. Ever since I saw and handled the OM-2 at the camera shop, when I was a teenager deciding on my first SLR camera (not that I could afford the OM's) and very impressed with the compactness of the OM-1 and OM-2 and performance of Zuiko lenses, I've had an affinity for Olympus. In recent years they have produced some amazing digital single lens reflex cameras, such as the first ones with Live View and the legendary E-1. But their marketing efforts have fallen short of what is necessary to explain the advantages of Olympus and Four Thirds photography.
Olympus is running a photo contest, asking for images offering "proof" of the ability of their weather resistant cameras to go where most cameras cannot. This is at least heading in the right direction, emphasizing the extraordinary weather sealing that Olympus cameras have, the experience Olympus has with making tough, water-resistant cameras. If I wanted to take a camera with me while exploring caves, I would choose the E-3 hands down. If I wanted to continue shooting on a rainy day, I would choose the E-3. If I wanted to shoot waves standing in surf. If I wanted to photograph off-road vehicle races. If I wanted to visit Africa or some other wild place. It would be the E-3 (or E-1).
Some will say weather sealing is not really important. How many photographs are taken in bad weather? But we really don't know how many photographs or what photographs might be taken if all cameras and lenses were weather sealed. It's like saying you don't need ISO 64000 becuase photographers got along fine with ISO 400 for years. Having ISO 64000 allows you to explore realms you never could before, in ways you never could before.
Henri Cartier-Bresson introduced a whole new vocabulary for photography, which he could not have done without the availablity of high speed black and white film and a small, unobtrusive camera to make "street photography" possible. Not every photographer needs high sensitivity or extraordinary weather sealing, but both give the photographer new possibilities to explore.
Olympus is running a photo contest, asking for images offering "proof" of the ability of their weather resistant cameras to go where most cameras cannot. This is at least heading in the right direction, emphasizing the extraordinary weather sealing that Olympus cameras have, the experience Olympus has with making tough, water-resistant cameras. If I wanted to take a camera with me while exploring caves, I would choose the E-3 hands down. If I wanted to continue shooting on a rainy day, I would choose the E-3. If I wanted to shoot waves standing in surf. If I wanted to photograph off-road vehicle races. If I wanted to visit Africa or some other wild place. It would be the E-3 (or E-1).
Some will say weather sealing is not really important. How many photographs are taken in bad weather? But we really don't know how many photographs or what photographs might be taken if all cameras and lenses were weather sealed. It's like saying you don't need ISO 64000 becuase photographers got along fine with ISO 400 for years. Having ISO 64000 allows you to explore realms you never could before, in ways you never could before.
Henri Cartier-Bresson introduced a whole new vocabulary for photography, which he could not have done without the availablity of high speed black and white film and a small, unobtrusive camera to make "street photography" possible. Not every photographer needs high sensitivity or extraordinary weather sealing, but both give the photographer new possibilities to explore.
Labels: art, camera, creativity, photography
posted by Steve Knoblock at
12:47 PM
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