Simplicity and Community
Community: From Little Things, Big Things Grow is a really good overview of how community grew on Flickr and some of the philosophy informing how social community works.
This is the same principle that operated when the web was born. It was simple, open and flexible enough that people could put it to unintended uses. It wasn't overdesigned. The net itself enabled people who "shouldn't" or "wouldn't" want to connect to find each other. It enabled people to find information they "shouldn't" need or want to find it. It enabled people to find, and share, what was important to them.
As I just wrote, the content, the pictures, the things we share on a site like facebook have little to do with the success of a social utility, they have everything to do with keeping up with your friends, which involves photos, but it is people, keeping up with what friends are doing, whether gardening or photographing, engaging in activities, like who can create the best compost heap or who has the best fashion photograph, that sustain.
It should not be surprising, given that HTML was a simplification of rule heavy SGML. Given fewer rules, anyone could make web pages and share them. Every time the network or web has grown, information technology has grown, it has been through a simplifying moment. It is also why the Wiki has touched such a nerve online and been very inspiring to what became called "Web 2.0" applications. It reminds me of a cool new online note taking tool Luminotes. I find its overall simplicity refreshing (for example, its simplified set of text markup options set off in oversize buttons and the brilliant recasting of the one-page-at-a-time-wiki into a scrollable set of note cards). Is the ideal website a tabula rasa like wiki, like a blank page available to users without any structure? I doubt it. Since that would just be a whiteboard or "graffiti wall" there has to be some simple rules aimed at organizing the activity toward some basic interests, as Flickr does.
It is true, corporations think they can "add community" like adding new delivery routes or buying an aircraft to open up a new route. You don't add community, you grow it. At farmfoody.org, we have to keep lines of communication open to independent farmers, many of whom have a low opinion of the usefulness of anything online. It takes a lot of time, commitment and personal touch to grow this kind of community. You have to show why getting online is important, and be ready to answer the inevitable questions.
At Flickr, we’ve worked very hard to remain neutral while our members jostle and collide and talk and whisper to each other. Sharing photos is practically a side-effect. Our members have thrilled and challenged us—not just with their beautiful photography, but by showing us how to use our infrastructure in ways we could have never imagined.
This is the same principle that operated when the web was born. It was simple, open and flexible enough that people could put it to unintended uses. It wasn't overdesigned. The net itself enabled people who "shouldn't" or "wouldn't" want to connect to find each other. It enabled people to find information they "shouldn't" need or want to find it. It enabled people to find, and share, what was important to them.
As I just wrote, the content, the pictures, the things we share on a site like facebook have little to do with the success of a social utility, they have everything to do with keeping up with your friends, which involves photos, but it is people, keeping up with what friends are doing, whether gardening or photographing, engaging in activities, like who can create the best compost heap or who has the best fashion photograph, that sustain.
The sculpture demonstrated a fascinating idea: given fewer rules, people actually behaved in more creative, co-operative, and collaborative (or competitive, as the case may be) ways.
It should not be surprising, given that HTML was a simplification of rule heavy SGML. Given fewer rules, anyone could make web pages and share them. Every time the network or web has grown, information technology has grown, it has been through a simplifying moment. It is also why the Wiki has touched such a nerve online and been very inspiring to what became called "Web 2.0" applications. It reminds me of a cool new online note taking tool Luminotes. I find its overall simplicity refreshing (for example, its simplified set of text markup options set off in oversize buttons and the brilliant recasting of the one-page-at-a-time-wiki into a scrollable set of note cards). Is the ideal website a tabula rasa like wiki, like a blank page available to users without any structure? I doubt it. Since that would just be a whiteboard or "graffiti wall" there has to be some simple rules aimed at organizing the activity toward some basic interests, as Flickr does.
It is true, corporations think they can "add community" like adding new delivery routes or buying an aircraft to open up a new route. You don't add community, you grow it. At farmfoody.org, we have to keep lines of communication open to independent farmers, many of whom have a low opinion of the usefulness of anything online. It takes a lot of time, commitment and personal touch to grow this kind of community. You have to show why getting online is important, and be ready to answer the inevitable questions.
Labels: social web, web, webtwopointoh
posted by Steve Knoblock at
7:27 PM
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