An Easter Egg in Winter

I had my first experience today with the emerging new technology of labeling individual food items in order to make them traceable. I opened a carton of eggs from Giant supermarket, picked up an egg to make my breakfast (my favorite fried egg and leftover dressing concoction). I noticed some writing in gold ink on my egg. An Easter Egg! WooHoo! And then I thought, perhaps it is one of those crazy internet projects where people put writing on things directing you to a website to track it. Like a garden gnome, a book or paper money. No, it said "Best by" and a date. Aha, I recognized it was an example of the individual food item labeling I'd heard about and seen demonstrated on television.

I checked the egg carton hoping there would be some information about the code on the egg. Yes, the carton directed me to a a website where I could find out more information about my egg: giantfreshegg.com (or you can go to http://www.myfreshegg.com/ for other brands), which redirects to a site where I can enter the code and sell by date into a web form to identify and trace my egg. I entered the code. A page displaying information about my egg appeared: "Key Egg Dates;" the date my egg was processed, the sell by date; "Your Egg Information;" told me my egg came from Hillandale Farms, which I know to be a large industrial egg producer.

The numbers and letters printed on my egg are called a "Freshness and Traceability Code." This is an attempt by industrial agriculture to satisfy consumer demand for knowing where their food comes from, which is gaining popularity with greater concern for food quality, ethics and safety. It is one more way that large scale agriculture hopes to compete with small, independent and organic farms. The company behind this (laudable) technology is http://www.eggfusion.com/

I welcome measures increasing the traceability of food, especially in the industrial agriculture and processed foods realm, where for example, one bad leaf in a field of spinach gets mixed up in tens of thousands of bags, inoculating them with bad bugs and the industrial system spreading them out over the country. When people bought lettuce by the head, only one person might be sickened by a bad head, but chop the lettuce head up, bag it and distribute it to tens of thousands of people and you have a new problem created by the efficiency of industrial agriculture. Yes, it's convenient, but is it sustainable? We need to know where our food comes from whether from big factory farms or small organic ones, in order to make choices about the advantages and disadvantages of factory farms and factory foods.